Portrait of Tatenda Mudzana

Tatenda
Mudzana

Marketing graduate building a career in FMCG brands

I pair consumer research with real in-store selling, so my ideas start from what shoppers actually do.

Get in touch See my proof

About

I’m Tatenda. I finished a BCom in marketing management while working marketing jobs in consulting, research and content, and I’m now doing a PG Dip in Management (Marketing).

I like using research and consumer insight to improve how a product performs, and I work best with other people. I want a graduate role in FMCG brand or digital marketing. Outside class I watch films and write poetry.

Proof

Selling in store for Zyn

Situation
Experiential marketing assistant at Engen, Tigers Milk and Spar.
Action
Ran promotions with a partner, collected consumer leads, answered customer questions.
Result 120+ sales and more product trials

Strategy for Shoprite

Situation
Final-year Work Integrated Learning module as Business Analyst and Strategy Consultant.
Action
Audited resources and culture, mapped stakeholders, built a 20-year scenario plan with financial and marketing projections, wrote the consulting report.
Result 96%

Promoting film screenings

Situation
Events Subcommittee Assistant, UCT Film Society, Mar–Aug 2026.
Action
Designed promotional graphics, handled ticket checks and guest coordination.
Result Supported the society’s screenings from promotion to the door.

Skills

Tools

  • Google Analytics
  • Canva
  • Adobe Express
  • Affinity
  • Microsoft Office
  • Google Workspace
  • CapCut (basic)

Strengths

  • Consumer research
  • Strategic analysis
  • Visual content creation
  • Guiding peers through assignments

Journey

  1. Gap year

    Remote marketing intern

    Page1 Recruitment

  2. BCom Marketing Management

    With marketing jobs throughout

  3. Final year

    Shoprite project

    96%

  4. Experiential marketing assistant

    Zyn

  5. Mar–Aug 2026

    Events Subcommittee Assistant

    UCT Film Society

  6. Now

    PG Dip Management (Marketing)

Let’s talk

If your team wants a graduate who starts from what shoppers actually do, I’d love to hear from you.

Email me LinkedIn